Impact of Information Technology in Organizations Essay Example for Free

Impact of Information Technology in Organizations Essay What Is Information Technology (IT)?Information technology is one of the very advancing and in-demand technologies of this era. Ever since this technology has emerged, it has heavily dominated many organizations and firms providing them with efficient way of work. Before indulging into the depth of this technology with respect to organizations, it is first important to get a brief idea about what information technology really is. Information technology basically involves all the things that are related to the technology and science of computer and telecommunication systems. Information Technology is concerned with developing technology into something more fruitful. Information technology is inclusive of both rational and technological elements. On the other side, technological elements comprise of terms and conditions of information technology that are needed for logical structure of a system (Kalam 1, 2000). In other words, it can be said that information technology includes both computer hardware and software like voice, telecommunication stuff, multimedia and so forth. Therefore, information technology is helpful for inserting, extracting or processing information (Kalam 1, 2000). It must be clear to all that information technology is not just limited to computer oriented areas, but also helpful in departments of telecommunication, micro graphics, various firms and other support services. Internet technology is also termed as the information revolution at many instances and as Information and Communications Technology at other instances. Information technology makes life easier for everyday places especially large organizations and places like libraries and is very helpful in managing all types of information in form of databases. Since information technology relies heavily on computers, many firms and educational institutes call their computer departments as IT departments. Such department is also called Information Services (IS) or Management Information Services (MIS) in several organizations (Jidaw, 2008). Most of the advanced Information Technology Department involves the usage of computers, servers, database management systems, and cryptography. The people needed in such departments are System Administrators, Database Administrators, and Technology Manager and these people are supposed to send all reports to Chief Information Officer (CIO). Since many companies are  really concerned about the security and privacy of the information within them, the scope of job inside Information Technology organization is very high and the data security and server experts get highly paid for their jobs (Schneider, 2008). Impact of Information Technology in the SocietyWith respect to ongoing theories and justifications about the modern changes in the world, it has been justified that this era of humans is in the middle of a third big revolution. Early revolution included innovations and strides in agriculture, mechanization, and industrialization. The third one and the recent one is the Information Revolution. The development in the technology of information and communication has been taking place for nearly hundred years and the growth is still at its pace. It is amazing how easily one piece of information can be transferred from one corner of the world to another in just a blink of an eye. People can exchange all kinds of information to people all over the world or just to a specific group of people. In this ever changing and modernized society, information technology plays a significant part in many aspects. This approach has proposed fresh business offers and advancements in many organizations. Information technology supplies the organizations with firm communication deals that are helpful for the firms to develop the business at a worldwide level very easily. In order to organize a long chain of distributors, dealers, and purchasers, all the organizations have set up global information systems. These global information systems help in keeping a track of placed orders, delivered products, and payments made all over the world. All the credit goes to the advancement in internet technology which has made all these things possible and made them easy to handle. The setup of basic information is made in such a way that at the lowest stage, there are servers comprising of one operating system. Software like database and web serving are usually installed on these servers, making them interconnected with each other and to the users through the help of a network infrastructure. The users who have access to these servers are facilitated with their personal hardware, operating systems, and software tools (Alexandrou). Basic Elements of Information TechnologyBefore jumping in the depth of the  impact of information technology in organizations, it will be handy to learn about the basic elements of information technology so that it will make it easy to comprehend this technology. As it was already mentioned that information technology can be described as such kind of technology which is needed to develop information into something more fruitful. Specifically it can be deduced that employing computer and its software to convert, save, progress, send, and extract information is what information technology is all about. The following technologies are the important technologies generated from information technology:1- Computer Hardware Technologies:Such technologies comprise of personal computers, powerful servers that are maintained by devices that sends, retrieves, and saves information. 2- Telecommunication and Network Technologies:Technologies linked with networking and telecommunication enhance the level of communication between organizations as they comprise of telecommunications media and related software that is both wired and wireless and are helpful for Internet and other networks. 3- Computer Software Technologies:Such technologies comprise of all kinds of software and web browsers useful in educational institutes and business organizations. 4- Data Resource Management Technologies:Such kind of technologies involve all the things needed to maintain a database for a company or institute (Kawatra 25, 2000). Impact of Information Technology on Various InstitutionsWhen the term institution comes, it does not point out to one specific workplace or anything of that sort, instead all the organizations, companies, firms, and schools can be categorized under the word institution. Organizations are divided according to their role and management policies. This portion will now briefly talk about how information technology has affected these institutions in helping them gain success. 1- Governments:Government itself comprises of various branches and  institutions, and each of the institution of government has a particular area to deal with. With the advancements in information technology, all the government institutes have also developed a lot to and have provided the citizens with better services. Not just this, but also, this advancement has heavily improved the security abilities of government by helping them design better and improved weapons and tools for the war and for military and army people (Kawatra 27, 2000). B2 Bomber is one such example of a plane which came into being solely due to the advancement in information technology and modern computer methods. Along with this, government can also keep sensitive information about anything in a safe environment, without the fear of it getting extracted by unauthorized people. 2- Commercial Businesses:Commercial businesses play a vital role in todays time and therefore, without any doubt, it can be said that the innovations and strides made have affected such businesses too. The extremely vital part played by information technology in such businesses is to supply benefits to the world of commercials. These benefits are achieved by the commercial businesses by the help of the newly progressed software like application software and operating systems (Kumar 104, 2000). Since television is the most entertaining and quick form of showing things all over the world at the same time, commercial businesses have taken the full advantage from this. 3- News Media Organizations:All the work done by news media organizations is relied totally on computers and therefore this shows how information technology has put an impact on them. Every task performed by information technology is also needed by news and media organizations, like saving information, sending it out to people, creating information and so forth (Ritendra 42, 2005). Hence, it can be seen how important the information technology is for such organizations. 4- Educational Organizations:Along with providing benefits and advantages to business-oriented organizations, information technology has even influenced the educational organizations. The advancements in information technology has made it very easy for the students as well as the faculty members to pretty much search anything on the Internet, exchange any personal  information via emails and share any knowledgeable things on forums and groups (Meadowcroft, 2000). Impact of Information Technology on Undergraduate EducationEvery industrialized nation has government bodies which try to integrate and coordinate the level of technological progress which aids in the foundation and establishment of educational institutes. Along with having a qualified faculty, it is significant to have information technology as part of the undergraduate education systems. Having information or computer department does not mean that it should only be available to the people of that area; instead students should be involved too by doing presentations, and working on other such things. Faculty members and undergraduate students can use computer facilities to take the full advantage of this technology on their finger tips. This technology has increased the ease of gaining information and decreased the hassle of worrying about the time it would have taken to seek information otherwise (Williams). The following impacts have been put by those tools:1) These tools help students in copying, presenting, researching and understanding the real-life oriented scientific complications which helps in building the examining capability in students. 2) Information technology helps in building the teamwork and learning capabilities among the students and helps them to solve matters and problems by searching and discussing with each other. 3) As information technology is advancing day by day, this is also bringing rapid changes in the formation and distribution of educational tools. 4) The proper and frequent use of information technology can help in providing an efficient educational system. 5) Information technology also helps the students of one part of the world to interact with the students in other parts of the world (Williams, 1996). Impact of Information Systems Technology on OrganizationsIt will be doubtless to say that nowadays, majority of the organizations, whether  private or government, rely a lot on information systems. Thus, it can be said that information technology has become truly mixed with all sorts of businesses. Organizations, like telecommunications or finance, involve efficient usage of information technology in order for them to exist successfully. Ever since the concept of e-commerce has started, this technology plays a vital and significant role in carrying out any business. Organizations are not only employing information technology to improve old ways of business deals, but are also employing it to discover fresh and innovative chances in order to gain success. Though employing old methods and approaches will not do any harm, but they will not lead to a lot of success in the future and will just maintain a stable outcome for the organizations. For instance, there are several banks and insurance companies that still rely on such systems which were introduced nearly 30 years ago (Bharadwaj 169, 2000). ConclusionIn the end, it can be concluded that the advancements and progresses in information technology in firms and organizations have undoubtedly brought a noticeable revolution. Information technology has led to ideas and notions that not only improve merely one organization, but also increases competition among various organizations to do something better and efficient. Every organization wants to be the best one and therefore, for that purpose it always keeps on looking for advancements and ways to employ them in order to turn itself into a superior and flourishing one. As pressure is building inside organizations and improvements are being made in technologies, all the organizations are making efforts to utilize these technologies and gain success and prosperity from them. There is no doubt that as things are becoming advanced, they are providing easier and quicker way of performing tasks while giving better results every time. Obvious improvements can be seen in all areas of businesses due to the magic spread by the information technology. New approaches and techniques are followed and implemented by all business organizations and training is being given to people of different firms for the sake of making them experts. The story does not end here, there are yet more advancement expected in information technology and as more tools and technologies will be developed, people will be able to succeed more and the competition will increase. Information  technology is a good base for those interested in computers to have their career in this field, as this field will not only give a start to their careers but it also promises success and progresses in the upcoming years. Educational institutes teach information technology as a separate subject in schools, which shows the importance of this technology and the role it plays in everyday life. It can be deduced that information technology is a necessity of daily life and is a food for prosperity. References: 1-Jidaw Systems Limited, 2008, What is Information Technology?, http://www.jidaw.com/itsolutions/whatisit.html2-Laura Schneider, 2008, Information Technology Definition and History, Tech Careers Guide, 3-Alexandrou, M. (n.d.), Definition of information technology, 4-Goel (Ritendra), 2005, Fundamentals of information technology, Lucknow: Paragon. 5-Kawatra, P. S., (2000), Textbook of information sciences, New Delhi: A.P.H. Pub. 6-Abdul Kalam, A. P. J,2001, February 3-9, Knowledge society, Employment News7-Meadowcroft, B, 2001, The impact of information technology on work and society, from 8-Kumar, K., Singh, S. P, 2000, From information society to knowledge society, Journal of Library and Information Science, 25(2), 104-111. 9-Luther S. Williams, 1996, Information Technology: Its Impact on Undergraduate Education in Science, Mathematics, Engineering, and Technology, Report on an NSF Workshop, National Science Foundation. 10-A. Bharadwaj, A resource-based perspective on information technology and firm performance: An empirical investigation, MIS Quarterly, Vol. 24, No. 1, 2000, 169-196.

Helen as Angel and Rebel in The Tenant of Wildfell Hall Essay -- Tenan

Helen as Angel and Rebel in The Tenant of Wildfell Hall In nineteenth century England, the lives of men and women were completely different. The women had very few - or no - rights and the man had absolute power over his wife and children. He even had the rights to his wife's income or heritage! The only acceptable way for a woman to lead her life was to be a social character, a supporting wife and loving mother, so to speak an "angel in the house". The term "the angel in the house" refers to Coventry Patmore's poem with the same name. The poem depicts the ideal of a loving, unselfish, (sexually) passive and sensitive woman, who was religious and devoted to please her husband: "Man must be please; but him to please, is woman's pleasure --- And if he once, by shame oppress'd [sic!], a comfortable word confers, she leans and weeps against his breast, and seems to think the sin was hers --- she loves with love that cannot tire...". This was the only acceptable way of life for a woman and in this essay I discuss whether Helen Graham should be described as an angel or a rebel, and to what extent she fulfils the criteria for a woman's mission in nineteenth century England. What exactly was women's mission during the nineteenth century? The answer to this question can be found in the many so-called conduct books, which were written by women for women during the nineteenth century. These books were written for the middle-class and stated how a woman should act and behave. The conclusion we can draw from these books is that a woman's duty and mission in life was to be the religious and moral part of the household, to be a good mother and a supporting and caring wife. One author who wrote on the subject of woman's mission and dut... ...tions in order to save her offspring from growing up under his father's influence. She would probably have stood by her husband even longer if it had not been for their son. By later returning to her sick husband, she once again takes on the role of a "good wife", but shows no remorse to what she has done. When he dies, Helen is finally rewarded by knowing that she has fulfilled her duty as his wife and her mission as a woman and can go on with her life and the happiness that awaits her. In my opinion, she is a true heroine and an angel-like rebel.    Bibliography: Brontà «, Anne. The Tenant of Wildfell Hall Ellis, Sarah Stickney: The women of England Patmore, Coventry: "The Angel in the House" from Representations of women in Whitman and his culture. http://www.wam.umd.edu/~heidkamp/women.html (Internet). Oct 15, 2000. Perkin, Joan: Victorian women

God provides Essay

SEEKING GUIDANCE The discipline of seeking guidance goes to the heart of walking with God. Guidance involves us hearing God’s voice and obeying Him. It is not only seeking His will in a specific matter, but it is a constant way of life. God provides guidance to His people in two ways. One is individual guidance, where God gives each of His children divine instruction through Scripture, reason, circumstances, and through prompting of the Spirit in the individual’s heart. In corporate guidance, God guides groups of people who gather in fellowship to seek the will of God. Both aspects are important to submit to as we seek to live in response to the voice of God. It is also a treatise on the nature of the perception of God and spiritual growth. One must believe in divine guidance. One must believe God will guide you. What God wants from each individual. Why each individual needs to seek God’s guidance. Most often, God sends divine guidance and wisdom through anointed people and not supernatural signs. You need wise counsel. Wisdom is usually gained by successful experience. Everyone has experience but only a few have successful experience. Many live in a continual cycle of action then regret but wisdom either successfully breaks bad cycles or never gets in bad cycles. It is usually far less painful to benefit from the experience of others than having to go through it ourselves. When you successfully go through something, you usually have wisdom. Everybody Knows: You can’t be all things to all people. You can’t do all things at once. You can’t do all things equally well. You can’t do all things better than everyone else. Your humanity is showing just like everyone else’s. Therefore:You have to find out who you are, and be that. You have to decide what comes first, and do that. You have to discover your strengths, and use them. You have to learn not to compete with others, Because no one else is in the contest of being you. Then: You will have learned to accept your own uniqueness. You will have learned to set priorities and make decisions. You will have learned to live with your limitations. You will have learned to give yourself the respect that is due. And you’ll be a most vital mortal. Dare To Believe: That you are a wonderful, unique person. That you are a once-in-all-history event. That it’s more than a right, it’s your duty, to be who you are. That life is not a problem to solve, but a gift to cherish. And you’ll be able to stay one up on what used to get you down. Loving ourselves being as compassionate, gentle & loving with ourselves as we would with a best friend can be pretty hard to do. This is especially true for women & survivors of abuse (including neglect). As women & survivors, we’ve been trained to deny our own feelings & needs & to take care of others. And we’re also frequently given messages that tell us not to accept or love ourselves. This is especially true for survivors; it’s so easy for us to take in the hating messages our abusers gave us & to turn that inwards on ourselves. But it is possible to love ourselves or at least to increase our self-love in increments, until we can know, deep to our cores, that we love ourselves & that we’re beautiful. Here are some of the things that have worked for me. I hope you’ll find they work for you, too. Carrying around some form of comfort & having it available right when you need it can help ease anxiety & stress & give you reassurance when you need it. I’ve found that just knowing I have a comfort bag with me is sometimes enough – and other times, I am grateful I have it with me to dip into. You might want to try carrying around some comfort & see if it makes a difference in your life. There are times when we are out in the world & need a little – or a lot – of extra comfort. Times when we are nervous or scared, feeling vulnerable or unsure of ourselves, or just not very confident. A new job, a speech we have to give, a new situation, a group where we don’t feel very welcome, or just when you’re feeling stressed out. Or, for survivors, facing something triggering, frightening, or painful. It’s times like those that portable comfort can come in handy. Portable comfort means bringing something with you on purpose that helps you to feel comforted & reminds you that you are safe & loved. There are many different ways of bringing comfort with you – and they don’t all have to be obvious. I take portable comfort with me whenever I leave the house. I have things already placed in my backpack, the pockets of my coat & sometimes even my jeans, so if I forget to bring something extra with me, I already have something with me. And I always wear the same necklace; it’s always with me. If you have time before you leave for the day, it’s a good idea to associate whatever good feeling you want to remind yourself of (comfort, safety, love) with the object. To do this, take a moment & remember when you felt comforted, safe, or loved. Hold that feeling to you. Now imagine that good feeling flowing into the object. Tell yourself that whenever you see or feel or notice that object in your day, you will be reminded of that good feeling & feel it again.

What Is the Boiling Point of Carbon Tetrachloride

This is a look at the boiling point of tetrachloromethane or carbon tetrachloride, also known a CCl4 or carbon tet. The Boiling Point of CCl4 or Carbon Tetrachloride The boiling point of carbon tetrachloride is 76.72 Â °C, 350 K, 170 Â °F. It is slightly volatile, such that you can smell a chlorinated solvent odor.

Gender Discrimination And The Current Number Of Female...

Summary â€Å"Universally, only 4000 of the 130,000 commercial airline pilots are women, out of which only 450 are captains†, this remained constant since the 1970s. The main drive of my research project was the curiosity to know why this number hasn’t increased. Historically, women have confronted various challenges which have resulted in setbacks to their participation in the industry. Through my research, I was able to analyse and eliminate false factors which articulated to why there are so few female pilots. My outcome is high in quality due to its multi-faceted arguments that discussed how gender discrimination and the role of women in society influence the current number of female commercial pilots. These factors continue to have a significant impact along with social perception and stigma of planes and piloting still lingering around â€Å"its man a job†. E1 Insightful evaluation of the research processes used, specific to the research question. The foundation of my research was based off a list that I prepared on of what I knew about women in aviation and what I would like to know. This developed the framework upon which a range of research processes was conducted. The research process of secondary researching and literature review helped me accomplish my intentions to refine my topic. I conducted a wide-range of reading to broaden my understanding of women in aviation. This topic is embedded in social behaviour, however the findings of the scientific research were ratherShow MoreRelatedSarbashree Rayamajhi. En_101-A. Professor Jay Petrillo.1635 Words   |  7 Pagesbeen a part of aviation since earliest days yet they are in less number. From E.Lillian Todd, who designed aircraft in 1906 to Kate McWilliams, youngest pilot for the commercial airline, women have always contributed in aviation. 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“the Lottery” and “Hills Like White Elephants” Essay

â€Å"The Lottery† and â€Å"Hills like White Elephants† Regardless of the type of society people live in controversial topics and cowardly individuals can create conflict. The stories â€Å"The Lottery† by Shirley Jackson and â€Å"Hills like White Elephants† by Ernest Hemingway implement this concept. â€Å"The Lottery† is about a small town that holds an annual lottery in which the winner will be killed. â€Å"Hills like White Elephants† is the story of a couple’s discussion over the decision they must make of whether or not to terminate their pregnancy. The social controversies and the weak female characters in these stories are similar, although their social structure is very different. The social controversy depicted in â€Å"The Lottery† is murder and in â€Å"Hills†¦show more content†¦They are also not willing to protect their own children for fear of upsetting the other characters in the stories. Mrs. Hutchin son points the finger at her two children because they did not draw from the box. She puts them in harm’s way to save her husband, which is similar to Jig, who is willing to abort her baby to keep her lover. Mrs. Hutchinson never states her true feeling about the lottery until the very end when she is the one picked to be stoned to death. She states â€Å"it isn’t fair, it isn’t right† (Jackson. 54). It is the first time she voiced her opinion even though she felt this way all along. Lori Voth states in â€Å"Analysis of â€Å"The Lottery† â€Å"Jackson uses the protagonist, Mrs. Hutchinson, to show an individual consumed by hypocrisy and weakness†. She knew it was inhuman to murder someone but was too weak to say so. Jig also goes along with her lover, not for her own happiness but for his. She states â€Å"Then I’ll do it. Because I don’t care about me† (Hemingway. 200). She agrees to get an abortion even though it is not what she wants but what he wants. She is also too weak to tell him she wants to keep the baby. She is fearful of losing the man. Both women are cowardly. The differences between â€Å"The Lottery† and â€Å"Hills like White Elephants† are social structure in which they live. The people in â€Å"The Lottery† are traditional townsfolk. They are depicted as having traditional values. They have familiesShow MoreRelatedComparing The Lottery and Hills Like White Elephants Essay805 Words   |  4 PagesComparing â€Å"The Lottery† and â€Å"Hills Like White Elephants† â€Å"The Lottery† written by Shirley Jackson is a story based off of its point of view, the story would not be told or understood in the same way if it was written in a different point of view. This story keeps the interest of its readers because it has a point of view where only the people in the story know whats going to happen and know more information than the readers do. If this story was written in first person the readers would knowRead MoreSummary Of Hills Like White Elephants 909 Words   |  4 Pages2015 Essay Responses to Short Stories Discuss possible symbolic representations in â€Å"Hills Like White Elephants†? In the story â€Å"Hills Like White Elephants† the white elephant symbolizes a negative thing. No person would want anything to do with this. For example, the girl’s unborn child. In the beginning of the story the girl made a comment, and she said that the surrounding hills resemble white elephants. You may think the comment wasn’t unusual, but it really leads towards her talking aboutRead MoreSummary Of The Story Happy Endings 2524 Words   |  11 Pagesexperiencing a cathedral. Throughout the story, the unnamed narrator dislikes Robert and address him as â€Å"the blind man†. The narrator states some of his reasons on why he feels uncomfortable with Robert. 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The Consumer Complaint Behavior Free Essays

The consumer complaint behavior, CCB in short, is an area of research which deals with the identification and analysis of all the aspects involved in the consumer reaction to a product or a service failure and the consequent perceived dissatisfaction. A growing interest for CCB starts appearing toward the middle of the ’60s as a particular aspect of a general attention for consumer behaviors and attitudes. Consumer satisfaction, dissatisfaction and consumer complaint behavior, in particular, are three distinct, but highly correlated subjects investigated by marketing and consumer studies. We will write a custom essay sample on The Consumer Complaint Behavior or any similar topic only for you Order Now Real marketing problems can be considered at the origin of these studies. The growing competition in the market, the developing consumerism, the importance given to quality, performance and satisfaction, the emphasis given to customers, considered at the Centre of a product or of a service, bring researchers to inquiry about the complex mechanisms which determine customer satisfactions or dissatisfaction and what are the consequent consumer behaviors. At the same time, as the research is deeply rooted in real life, the findings of the studies are aimed at identifying and suggesting managerial and practical solutions directly applicable to markets or services. As far as CCB research is concerned, the main aspects investigated can be summarized according to the some questions. The proposed list is anything but exhaustive: 1. Why do people complain? 2. Why do people not complain? 3. To whom do people complain? 4. Facing an unsatisfactory product or service, what are the possible reactions available for a customer? . Are there any differences in CCB according to the product or the service investigated? Being a Customer Relationship Manager of a luxurious hotel in Penang I received a mail from Mr. Stanley. He and his family stayed at my hotel last week. He has complained that the quality of food served was not satisfactory, hotel staff very impolite and not helpful and his computer notebook and some cash was missing from his hotel room . Also he has criticized the hotel staff members that they do not listen to his complaint patiently. Firstly, I will send Mr. Stanley a letter of apologize and tell him about we will take further step even when full resolution is likely to take longer because fast acknowledgment remains very important and this action helps to build rapport with customer, the ? rst step in rebuilding a bruised relationship. In this letter I would not argue with Mr. Stanley and the goal should be to gather facts to reach a mutually acceptable solution, not to win a debate. Arguing gets in the way of listening and seldom diffuses anger. Next, I will show that I understand the problem from his point of view. Seeing situations through his eyes is the only way to understand what he thinks has gone wrong and why he is upset. Service personnel should avoid jumping to conclusions with his interpretations. Besides that, I have to clarify the truth and sort out the cause. Mr. Stanley says my hotel staffs are impolite, the food served is not satisfied and hotel members didn’t listen to his complaint, it may result from inefficiency of service, misunderstanding by Mr. Stanley, or the misbehavior of a hotel staff or third party. If I’ve done something wrong, I will apologize immediately. The more Mr. Stanley can forgive me, the less he will expect to be compensated. I would not be defensive because acting defensively may suggest that my hotel has something to hide or is reluctant to explore the situation fully. Furthermore, I will provide Mr. Stanley the bene? t of the doubt because not all customers are truthful and not all complaints are justi? ed. However, he should be treated as though they have a valid complaint until clear evidence to the contrary emerges. Because Mr. Stanley miss some cash money and computer notebook from his hotel room so careful investigation is warranted. Because the amount involved is not small, it may be worth haggling over a refund or other compensation. However, it’s still a good idea to check records to see if there is a past history of dubious complaints by the same customer. Propose the steps needed to solve the problem. When instant solutions aren’t possible, I will tell Mr. Stanley how my hotel plans to precede shows that corrective action is being taken. It also sets expectations about the time involved and I should be careful not to overpromise. I have to keep Mr. Stanley informed of progress because nobody likes being left in the dark and it may cause uncertainty breeds anxiety and stress. People tend to be more accepting of disruptions if they know what’s going on and receive periodic progress reports. Moreover, I have to consider compensation. When Mr. Stanley do not receive the service outcomes he believes he has paid for or have suffered serious inconvenience and loss of time and money because the service that hotel provide are failed to deliver to him, I might offer an unconditional money back guarantee and tell Mr. Stanley if at any point during the search process he is unhappy with progress, simply address the fact with us and if we are still not 100 percent satis? ed after that discussion, I will cheerfully and unconditionally refund every cent he has paid as a retainer. No quibble, no hassle, guaranteed period. This type of recovery strategy may also reduce the risk of legal action by an angry customer. Service guarantees often lay out in advance what such compensation will be, and hotel should ensure that all guarantees are met. Whatever is promised in the guarantee must be totally unconditional, and there should not be any element of surprise for the customer. The guarantee has to easy to understand and communicate to Mr. Stanley so that he is clearly aware of the bene? ts that can be gained from the guarantee. Meaningful to Mr. Stanley in that the guarantee is for something important to him and the compensation should be more than adequate to cover the service failure. Guarantee has made must easy to invoke It should be easy for the customer to invoke the guarantee and it also have to easy to collect on because If a service failure occurs, the customer should be able to easily collect on the guarantee without any problems. Lastly, guarantee has to be credible and be believable. Persevere to regain Mr. Stanley goodwill. When Mr. Stanley has been disappointed, one of the biggest challenges is to restore his confidence and preserve the relationship for the future. Perseverance may be required to defuse is anger and to convince him that actions are being taken to avoid a recurrence of the problem. Truly exceptional recovery efforts can be extremely effective in building loyalty and referrals. Also I will check the service delivery system and pursue eminence. Because Mr. Stanley has left, I should check to determine whether the service failure was caused by accidental mistakes or system defects. I need to take advantage of every complaint from Mr. Stanley to perfect the whole service system. Even if the complaint is found to be a result of a misunderstanding by Mr. Stanley, this implies that some part of my communication system is ineffective. But while we discussed the importance of professional complaint handling and service recovery, we have to acknowledge that not all complaints are honest. When ? rms have generous service recovery policies or offer guarantees, there is always the fear that some customers may take advantage. Also, not all complaining customers are right or reasonable in their behavior, and some may actually be the cause of complaints by other customers. We refer to such people as jaycustomers. Every service has its share of jaycustomers. Jaycustomers are undesirable. At best, a ? rm should avoid attracting them in the ? st place, and at worst, a ? rm needs to control or prevent their abusive behavior. Let us ? rst describe the main types of jaycustomers before we discuss how to deal with them. De? ning a problem is the ? rst step in resolving it, so let’s start by considering the different types of jaycustomers. I’ve identi? ed seven broad categories. The Cheat – There are many way s in which customers can cheat service ? rms. Cheating ranges from writing compensation letters with the sole purpose of exploiting service recovery policies and cheating on service guarantees, to in? ating or faking insurance claims and â€Å"ward robing†. The Thief – Those customers who always wishes to payless or not to pay, these may be like travelling in public transport freely, or not paying restaurant bills and others – firms to be prevented from such customers use many tips because if company is not taking actions against such people; other customers would also have intentions to behave in such manners. The Rulebreaker – Those customers who don’t obey rules of company or country like breaking traffic rules – even though it costs them sometimes a lot but they do because they feel pleasure in behaving such manners†¦. Company should ensure that rules are to be followed. The Belligerent – Expresses resentment, use to abuse employees verbally or even physically. It causes demotivation of employees if company doesn’t react upon such customers because for everyone in this world SELF RESPECT is most important thing, Guards/Security are their best solutions, Company should also guide their Front line staff to deal with such uncertain circumstances†¦ The Family Feuders – Customers who gets in detailed arguments with other customers about company of any kind. The Vandal – Those customers who always makes hurdle for company like pouring water in ATM, writing on walls, in cybercafes deleting windows files or other software. The Deadbeat – These are not like thief but close to them, these are those who pays the amount but after creating such problems for company, like I’ll pay tomorrow, they know that they have to pay but they try to delay as much as they can. Encouraging customer feedback provides an important means of increasing customer satisfaction and retention. It is an opportunity to get into the hearts and minds of the customer. In all but the worst instances, complaining customers are indicating that they want to continue their relationship with the firm, but they are also indicating that all is not well and that they expect the company to make things right. Here, service firms need to develop effective strategies to recover from service failures so they can maintain customer goodwill. That is vital for the long-term success of the company. Having professional and generous service recovery systems does not mean â€Å"the customer is always right† and that the ? rm is open to customer abuse. Rather, it is important for the bene? t of all too effectively deal with jaycustomers. (1782 words) References www. google. com www. wikipidea. org http://deni9ek. blogstudent. mb. ipb. ac. id/files/2011/12/CHAPTER-13-CASE-3. pdf http://www. scribd. com/doc/51888732/Services-Marketing-Lovelock-Wirtz-Chaterjee-Ch-13 How to cite The Consumer Complaint Behavior, Papers