TV Advertising Strategy for Teenage Makeup Research Paper

TV Advertising Strategy for Teenage Makeup - Research Paper Example Therefore, it would be most logical to tie the makeup advertisement with the television programs that are highly popular among the target audience – teenagers. Contrary to the common belief that conventional advertising doesn’t resonate attract teenagers, it has been observed that â€Å"once an ad breaks through the clutter, teens are much more likely to ‘like’ an advertisement than their older counterparts† (Nielsen, 2009, â€Å"Messaging to Teens†). It has been reported that the most popular networks among American teenagers include â€Å"MTV, Disney ®, Cartoon Network ®, Fox, ABC Family, Nickelodeon/Nick at Night ®, Comedy Central ®, and MTV2† (Malinowski, 2010, â€Å"Television†); however, it is worth mentioning on a more particular note that younger female teenagers have more liking for Disney ®, and their older counterparts favor MTV. Hence, these channels should be chosen for the purpose of advertising teenage makeup, due to their obvious popularity among female teenagers in America. It has been observed that the television shows which enjoy maximum popularity among the American teenagers comprise â€Å"Full House, Family Guy, and Hannah Montana. One Tree Hill, Gilmore Girls, and Greys Anatomy† – more importantly, these are also the programs that are liked the most by older female teenagers. Apart from these, it has been found that non-white teenagers prefer â€Å"Degrassi, Charmed, and Friends† (Malinowski, 2010, â€Å"Television†). It has been reported that advertisements pertaining to hair products and cosmetics are among those that â€Å"did the best job of breaking through the clutter to teen viewers† (Nielsen, 2009, â€Å"Advertising†). Therefore, the most logical strategy will be to tie the advertisements with these programs in order to enhance the impact on the teenagers. Owing to the fact that the world is transforming into a global